"I've always wanted to start a business. I never knew where to begin."
Start in 3 minutes. No capital. No code. No stock.
Banarasi · Kanjivaram · Bagh · Kundan · Dokra · Kalamkari · Madhubani · Chanderi
For India's first-time store owners
Your own handmade
Your own handmade
Indian brand.
Built from your phone.
Open a branded handicraft fashion store in 3 minutes. We handle the catalog, the shipping, the returns. You build the brand and keep the margin.
- Free to start. ₹0/month forever.
- Plain outside. Your brand inside.
- WhatsApp + link-in-bio + Meta Ads.
- Live on 15+ ONDC apps with one PAN.
- Up to 40% margin on every order.
- No stock. No packing. No courier calls.
Takes 3 minutes. No upfront cost. No credit card. No subscription ever.
आपका अपना ब्रांड. आपके अपने ग्राहक. आपका अपना मार्जिन.
30,000+
Indian brand owners
15+
ONDC buyer apps wired up
Up to 40%
margin per order¹
As featured in
Wherever you're coming from
You're in the right place.
"I built a reseller income on Meesho. When they pivoted, I realized the audience was theirs — not mine."
Build on ground that's yours. Your brand, your followers, your WhatsApp list, your customer relationships — all portable, all yours to keep.
"I got burned buying a starter kit and chasing friends to sign up."
No starter kit. No tiers. No recruiting. Just products, customers, and your margin.
Kundan · Meenakari · Dokra · German Silver · Terracotta · Filigree · Lambani · Kalamkari · Madhubani · Warli · Pattachitra · Bagh · Chanderi · Banarasi · Kanjivaram · Bhagalpur · Pochampally · Sambalpuri · Kutch · Jodhpuri · Chikankari
The Handicraft Fashion Collection
Not fast fashion.
Handmade India.
Handmade India.
Sold by you.
Small-batch pieces from India's weave and craft clusters — numbered, batch-stamped, not restocked identically when they sell out. Uniqueness that marketplaces can't copy and quick commerce can't deliver.
India has 35 lakh artisans.
Most can't reach online customers.
Your store helps change that.
Source: Ministry of Textiles, Development Commissioner (Handicrafts)
Sarees
Handwoven silks and cottons from Banarasi, Kanjivaram, Chanderi, Pochampally, and Sambalpuri.
Handwoven in Sambalpuri, OdishaKurtas
Chikankari, Bagh block print, Ajrakh, Khadi, Bandhani — women's and men's, traditional and modern.
Block-printed in Bagh, MPDress Materials
Hand-block-printed and handwoven unstitched fabric for tailoring. Pochampally, Chanderi, Bhagalpur, Maheshwar.
Hand-dyed in Pochampally, TelanganaHandbags & Accessories
Kutch mirrorwork, Rajasthani leather, macramé, jute, cane from Assam and Bengal, Jaipur mojari.
Handmade in Kutch, GujaratHandmade Jewelry
Kundan, Meenakari, Dokra, Terracotta, Filigree, Lambani, thread and bead work from India's atelier cities.
Crafted by Indian artisansHome Décor
Madhubani, Warli, and Pattachitra paintings. Terracotta, Bidri, brass, cane, jute furnishings.
Handpainted in Madhubani, BiharMen's Heritage Wear
Nehru jackets, Jodhpuri sets, kurta-pajama, khadi shirts, Chikan kurtas, Dhoti sets.
Nehru jacket · heritage classic
Add beauty to your store. Handmade soaps, oils, and traditional-ingredient skincare — a simple cart-value booster that pairs naturally with every fashion order.
Own-brand shipping
Your brand travels inside the box, not outside.
Plain outside.
Plain outside.
All you, inside.
We ship in a plain cardboard box — no Wcommerce logo, no marketplace noise, no one else's brand on the outside of your order.
What your customer sees when she opens it is you: your invoice with your logo and your signature, and a thank-you card you wrote.
That's how indie craft brands actually deliver.
- Plain outer shipper. No Wcommerce branding. No marketplace branding. Just a plain cardboard box with the address label.
- Your invoice, your signature. Store logo at the top, itemised order, your signed name at the bottom — printed and packed by us before dispatch.
- Your personalized thank-you card. Write it once. Every order goes out with a copy.
We handle the hard part
You build the brand.
You build the brand.
We do the rest.
Every reason people think "I can't do this" is something Wcommerce already handles for you.
"I don't know how to make a website."
we handle
Your store goes live in 3 minutes. No code. No designer. Just a name and a logo.
"I don't know what to post on Instagram."
we handle
Our AI content agent (in pilot) runs the whole thing — strategy, calendar, Reels, scripts, scheduling. You just approve what goes out. Manual content tools are live today for everyone.
"I don't know where to source products."
we handle
We source from India's craft clusters and 35 lakh artisans. Pick a category. Your catalog is ready.
"I can't risk buying stock."
we handle
Zero stock. Ever. We ship directly from the artisan to your customer. You never spend a single rupee on stock.
"I can't answer shipping questions all day."
we handle
Courier pickups, delivery updates, returns — our team handles them. Not you.
"I don't know how to get a payment gateway."
we handle
Every Wcommerce store ships with a live payment gateway. No approvals, no setup, no surcharge from us.
"I don't want to pay for hosting or gateway fees."
we handle
You don't. Zero hosting. Zero gateway charges. ₹0/month forever.
"I can't pick and pack."
we handle
We pick. We pack. Under your brand. Your store name on the label.
"I can't deal with courier issues."
we handle
Every courier query — lost shipment, failed delivery, return pickup — goes to our team.
No website. No stock. No packing. No content. No gateway. No courier calls.
How to actually start
Three steps to your store.
Start today. Be live tonight.
01
Create your store
Pick a name and a logo. 3 minutes. No signup cost. Done.
02
Curate your collection
Add sarees, kurtas, dress materials, handbags, jewelry, or home décor from our verified artisan catalog. One tap each. No MOQ, no stock purchase.
03
Sell, earn, and grow
Share your link on Instagram, WhatsApp, and Facebook. Or run Meta Ads. We pack, ship, and handle returns. You keep up to 40% on every order.¹
Five ways to convert
One catalog. Every surface India has.
Your store, everywhere your customer is.
Wcommerce wires your store into the surfaces your customers already use. You manage one catalog. We keep it in sync across all of them.
WhatsApp Business
Customers browse your catalog right inside WhatsApp chat.
Your catalog auto-syncs to WhatsApp Business. Drop a product or a custom checkout link in a DM — one tap takes the customer to your storefront to complete the purchase.
Link-in-bio store
Your branded URL on Instagram and Facebook.
One tap from your bio, Reels, or stories → full catalog → checkout. Primary organic path in India.
Meta Ads
Facebook and Instagram ads that open your store.
Your products and your store are embedded right in your ad creative. Your Pixel, your catalog, and your checkout — all connected to your own ad account.
ONDC buyer apps
Live on Grouponova, Hamaramall, Order Bazaar, Mystore, EasyPay, and 10+ more.
Enter your PAN once. Your store goes live across 15+ ONDC apps. No separate listing. No paperwork.
ONDC — one PAN, fifteen storefronts
Go live on 15+ ONDC shopping apps.
Go live on 15+ ONDC shopping apps.
With one PAN.
Enter your PAN once. Your store and catalog appear across Grouponova, Hamaramall, Order Bazaar, Mystore, EasyPay, and more — no separate listings, no product-by-product mapping, no extra paperwork. No GST required.
1
Create your store — takes 3 minutes.
2
Enter your PAN once — no GSTIN required.
3
You're live on 15+ apps. Orders land in the same wallet as Meta and direct sales.
Most stores are live within 7 days.
Your store will appear on
10+
more apps
One PAN submission. Zero extra paperwork.
Strategy · Trends · Calendar · Scripts · Reels · Schedule · Analyze · Strategy · Trends · Calendar · Scripts · Reels · Schedule · Analyze
The content engine · Pilot
An AI agent that runs your Instagram for you.
We'll run your Instagram.
We'll run your Instagram.
You just approve.
Your AI content agent handles the whole thing — brand strategy, trend research, a calendar that's aware of how the algorithm rewards content, scripts, carousels, Reels, and the posting schedule. Your only job: tap approve on what goes out. Currently rolling out to select stores via a pilot program.
- Strategy + calendar, on autopilot. Brand direction, trend research, and algorithm signals — the agent watches all three and plans your calendar from them.
- Scripts, Reels, carousels — built for you. The agent writes the copy, edits the Reel, designs the carousel. Ready-to-publish posts land in your approval queue.
- Schedules. Learns. Revises. Approved posts auto-publish at the best times. The agent reads performance analytics and revises next week's calendar before you even ask.
Already have a Wcommerce store? Open the Live Chat on your dashboard and type "AI waitlist" to apply. We announce new rollout batches on the Wcommerce Seller Academy WhatsApp Channel — but you still need to be on the waitlist to get turned on. Nothing posts without your approval — ever. Manual content tools are live in every dashboard today.
Pilot · Invite-only
Strategy + Calendar
Reels + Scripts
You Approve
Your earnings, out loud
Your profit, live.
Up to 40% margin on every order. Pick a real product from our catalog, set your monthly orders, watch your earnings.
1. Pick a real product
2. Set your monthly orders
You earn
₹15,000
/ month¹
Sambalpuri Tussar Cotton Saree · Sambalpuri, Odisha · ₹300 margin × 50 orders
Margin is set per item — not per category. Individual products land anywhere in the 20–40% band. Mix your store to hit your target.
¹ Earnings vary based on seller effort, ad results & social media performance.
30,000+
Indian brand owners
35 lakh
artisans across India
15+
ONDC shopping apps
₹0
/month. Forever.
As featured in
Start your handmade Indian brand today.
आज से अपना हाथ-निर्मित भारतीय ब्रांड शुरू करें.
Takes 3 minutes. No upfront cost. No subscription. Your store, your brand, your margin.
Frequently asked
Questions we get most.
Yes. Creating a store is free. There are no monthly fees, no platform charges, and no commission taken from your sales. You earn the full margin on every order — up to 40%.¹
Handmade sarees, kurtas, dress materials, handbags, handmade jewelry, home décor, and men's heritage wear — all sourced from India's artisan clusters. Beauty is available as an add-on to boost cart value.
No. Ever. We ship each order directly from the artisan or our warehouse to the customer. You never buy or hold stock.
Margin is set per item — anywhere from 20% up to 40% of MRP, depending on the product. A saree might be at 27%, a dress material at 40%, a choker at 20%. The calculator on this page shows real examples across the range. Your actual earnings depend on what you list, your pricing, and your audience.¹
Today, you do — using the built-in manual content tools. Our AI content agent (in pilot with select stores) runs everything end-to-end: brand strategy, trend research, algorithm-aware content calendar, scripts, Reels, carousels, scheduling, and weekly revisions based on analytics. Your only job is to tap approve on every post before it publishes — nothing goes out without your OK. Once you've created your store, open the Live Chat on your dashboard and type "AI waitlist" to apply. Rollout batches are announced on our Seller Academy WhatsApp Channel — you still need to be on the waitlist to get turned on.
You don't need GST. Enter your PAN once, and within 7 days your store goes live across 15+ ONDC buyer apps — Grouponova, Hamaramall, Order Bazaar, Mystore, EasyPay, and more. PAN alone is sufficient.
We do. End to end. Warehousing, packing, courier pickup, delivery, returns, and customer support — all handled by Wcommerce. Your order ships in a plain outer box with your branded invoice, your signature, and your personalized thank-you card inside.
No. The outer box is plain cardboard — no Wcommerce branding, no marketplace branding. Inside, your customer sees you: your store-branded invoice with your signature, and a personalized thank-you card you wrote. The unboxing is the brand moment.
No. Not direct-selling or MLM. You earn from the margin on real products you sell — never from recruiting. There's no "team", no "downline", no income plan.
Fair question. Meesho resellers just learned what happens when the platform owns the relationship — audiences, customers, income, all disappeared overnight when the program ended. We're built the opposite way. Your storefront URL, your Instagram and WhatsApp community, your customer list, your Meta Pixel and Google Analytics data, and your brand on every invoice and thank-you card — all of that belongs to you, not us. If we ever changed course, you'd still have the audience and customers you built, portable to any stack you choose. Platforms pivot. Your business shouldn't have to.
Cancel any time from your dashboard. You lose nothing — there was nothing to pay for in the first place.
Many of our sellers started with 0 followers. We publish weekly content prompts and a product-to-post composer in your dashboard. For ongoing tips and daily inspiration, join the Wcommerce Seller Academy channel on WhatsApp — join here. Once you've created your store, you can also apply for our AI content agent pilot from the Live Chat on your dashboard (type "AI waitlist") — it handles the whole Instagram presence for you (strategy, calendar, Reels, scripts, schedule), and you only approve before each post goes live. Rollout batches are announced on our Seller Academy WhatsApp Channel.
Yes. Store name and logo can be edited any time from your dashboard. Keep it spelt correctly — this is how buyers find you on ONDC apps.
Yes. Create your store on the web first — once it's live, we'll nudge you to download the Wcommerce-Sell Handmade Craft app from the Google Play Store. The app (and your web dashboard) is your store control room: add or remove products, view orders and invoices, sync your catalog to Meta, link your Meta Pixel, Google Analytics tag, and Google Ads ID so every store event fires to your own tracking accounts, track your earnings wallet and ledger, and create custom checkout links with products pre-filled in the cart to share with customers. Shipping, returns, and customer support we handle end-to-end on your behalf. Customer DMs stay on Instagram and WhatsApp — that's where your customers are.
Most sellers make their first sale within 2–3 weeks of going live — once they've listed 100+ products, posted 10+ times on Instagram, and started running their first Meta Ad. Some sellers sell on day 1 through friends and family, then scale from there. No guarantees — earnings vary based on seller effort, ad results, and social-media performance.¹
Yes. The app and the web both work in Hindi — change language from Settings.
¹ Earnings vary based on seller effort, ad results & social media performance.