Your taste.
Your brand.
Not someone else's commission.

Wcommerce helps Instagram creators build their own fashion & jewelry brand — your logo, your storefront, your customers, your data. Not a 3–10% commission for promoting someone else's brand.

Applications reviewed for engagement quality and content — not just follower count.
30,000+
creators already building their own brand
Up to 40%
retail margin — your own, not a commission
A real Wcommerce storefront — The Crafts Archive, live UI
A real Wcommerce storefront — built by a founding creator
As featured in
Purpose, not just product

You're not just building a brand. You're telling India's craft story.

Every product on your storefront comes from a real weaver or maker cluster. We source it ourselves, on the field, directly from the people who make it — not off a wholesale catalog. That's what lets you confidently put your own logo on it.

Banarasi
Kanjivaram
Bagh
Kundan
Dokra
Kalamkari
Madhubani
Chanderi
Pochampally Ikat — real product photography Handpainted Kalamkari bangles — real product photography Kutch handbag — real product photography

India has 35 lakh artisans, and most of them can't reach an online customer directly. Build your brand here, and you're the storyteller connecting their craft to people who've never encountered it.

Source: Ministry of Textiles, Development Commissioner, Handicrafts.
The honest comparison

Own brand vs. affiliate commission

You've probably done a paid collab before — post about a brand, share a discount code, earn a fee or a commission per sale. That's fine work, but the brand keeps the customer. A Wcommerce storefront is different: your name on the invoice, your own tracking on every sale, and a customer list you can bring back next month, whether or not you posted today.

Paid partnerships & affiliate codes (what you're probably doing now)
Wcommerce
Who owns the storefront
The brand you promote
You — your own custom domain, your logo, your name
Who owns the customer
The brand, at checkout
You — every order and every repeat buyer is yours
Earnings
A fixed fee or 3–10% commission per sale
Up to 40% retail margin — your own, not a commission
Tracking & data
None — it's the brand's Pixel, not yours
Your own Meta Pixel, GA, CAPI, Google Ads — live today
Repeat customers
The brand re-markets to them, not you
Automated WhatsApp/email sequences bring them back to your brand
If Instagram changes overnight
The collab ends, income stops
Your brand, storefront, and customer list stay yours regardless
Can you grow beyond your own following?
No — capped at your own reach
Yes — run Meta or Google Ads straight to a storefront built to convert
"An affiliate code pays you to promote someone else's brand. Wcommerce helps you build your own."
How it works

Built for how Instagram selling actually happens

Most IG commerce today still runs on comment → DM → manual back-and-forth, done by hand. Wcommerce automates that exact bottleneck end to end.

Live today
Comment on your Reel or post
Live today
Comment-to-DM sends a link — to that product, a collection, or your whole store
Coming soon, layered on
Auto-replies to comments/DMs, and priority queueing for high buyer-intent DMs
Live today
Customer checks out on your branded storefront
Live today
Tracked on your own Pixel, GA, CAPI, Ads
Growth, not just a ceiling

Your following gets you started. Ads take you further.

Every storefront is built to convert traffic that isn't just your followers — fast pages, a clean checkout, and your own Meta Pixel, CAPI, and Google Analytics already wired in. Run Meta Ads or Google Ads straight to your store, on infrastructure already tuned to convert cold traffic.

An affiliate arrangement caps out at your own audience. Yours doesn't have that ceiling.

Meta Ads — run directly to your storefront, tracked on your own Pixel
Google Ads — conversions tracked back to your own Analytics
Fast, clean storefront — built to convert cold traffic, not just fans
Ready from day one

Every storefront comes ready to sell

A backup payment option, so a failed payment never costs you a sale
Shipping to customers anywhere in the world
Prepaid, part-Cash on Delivery, or full Cash on Delivery — whatever your customer prefers
Photos, videos, and your own story on every product — not just a price tag
Trust, backed independently

Your Brand's Authenticity Promise

Every fashion and jewelry item carries an Authenticity Card — fabric, yarn, silk, zari, or material details, verified straight from the maker, because we source every piece ourselves, on the field, directly from recognized weaver and maker clusters. For sarees, that becomes a badge reading “[Your Brand]'s Authenticity Promise,” not ours.

Backed by independent NABL lab testing. If a claim doesn't hold up, your customer gets a full refund plus the testing cost. On us, not you.

Currently covers sarees only. Every fashion and jewelry item still carries its own Authenticity Card.
Sambalpuri Tussar Cotton saree — a real product listing
Sambalpuri, Odisha
[Your Brand]'s Authenticity Promise
Fabric · Yarn · Silk · Zari — verified at the source
NABL lab-backed refund
A real Wcommerce unboxing

Shipping and returns

Once an order lands, it's ours end to end — packing, courier pickup, delivery, and returns if they happen. A return doesn't come out of your margin. That risk sits with Wcommerce, not with your brand.

Win-back offers

Abandoned a cart, or landed on a sold-out item? The follow-up can include a coupon — funded by Wcommerce, not your margin. A recovered or redirected sale still pays you your full rate.

Simple, once

What's free, what's paid

Free on approval
₹0
List up to 25 fashion/jewelry items
Basic storefront setup
An AI logo generator to design your brand mark — no designer needed
Products listed on WhatsApp, Facebook & Instagram shopping, plus catalog ads
Your own ad-tracking tools (Meta Pixel, Google Analytics, and more)
Automatic WhatsApp/email follow-ups when a customer leaves without buying
A full dashboard showing how your store is performing
One-time unlock
₹1,499
₹999
after the free training refund · lifetime, every future feature included
Full catalog — no 25-item cap
Custom domain storefront — your name, your URL
Comment-to-DM automation on Instagram
A higher margin on products than the free tier
Every future feature (custom themes, IG auto-replies, and more) included for life
Coming soon — paid tier
Included at no extra cost once live
Auto-replies on IG comments and DMs
DMs from serious buyers move to the top of your inbox
Custom storefront themes
Questions

Questions we get most

Why do I need to apply, instead of just signing up?
Wcommerce isn't a marketplace — it's the system that runs your own brand, and your buyers only ever see your name, not ours. We review profiles so the tools, the priority support, and the margins go to creators who already have a real audience to put them to work.
What are you actually looking for?
Four things: a public Instagram profile, engagement that looks real, and content quality that's ready to carry your own name and logo. A following of at least 1,000 is the floor we start from — not the thing we're most focused on.
Can I sell anything besides fashion and jewelry?
Your storefront is built around fashion and jewelry — that's the craft heritage catalog and the Authenticity Promise. Beauty is available as an add-on, since it pairs naturally with a fashion order.
Is Wcommerce free to join?
Yes. Every approved creator starts free — set up your brand, list up to 25 fashion/jewelry pieces, and use the basic toolkit at no cost.
What does the ₹999 unlock, and why isn't everything free?
A one-time payment of ₹1,499 unlocks the full catalog, your own custom domain, and Comment-to-DM automation — for life, not a subscription. You bring the domain name (buy it from any registrar); we handle hosting it on your storefront, SSL included, at no extra cost. Every feature we add later — custom storefront themes, IG auto-replies, and more — is included for as long as you're on Wcommerce, never a separate charge. Paid creators also earn a higher margin on products than the free tier. Complete our 2-part training and you get ₹500 back, bringing the real cost to ₹999, once.

Your taste is already working. Let it work for your own brand.

आपका अपना ब्रांड. आपके अपने ग्राहक. आपका अपना मार्जिन.

Apply as a Founding Creator

Instagram creators with a public profile, real engagement, and content that's ready to carry your own brand — 1,000 followers is the floor, not the focus. Mostly fashion, beauty, and lifestyle, but we look at other niches too.

Your profile must be public so we can review it.
We'll whitelist this number for your brand setup, and use it to let you know if you're approved.
How it works
1
Share your Instagram handle and phone number
2
We review your profile — usually within 12–24 hours
3
Get approved — your phone number is already whitelisted, so you just verify with an OTP. No logo yet? Generate one with our AI tool in seconds, right from setup.
We review every application ourselves. Meeting the follower minimum doesn't guarantee approval — we also look at engagement and content. We may sometimes ask you to quickly confirm a handle is yours before approving.